W3 has worked on the design and development of Citibank corporate websites in Latin America, focused on representing the brand’s global presence and potential of their products, implementing administrative tools and management of content (ICMS). Our work for Citibank has resulted in websites that are considered some of the most successful in staying true to Citibank international branding look & feel.

Citibank needed to create sites that attended to the individual demands of each country without losing the look and feel of their brand throughout the whole group. To solve this problem, W3 created the WCKol application (Web Construction Kit Online), that connects all of their sites and allows the administrators to manage the content quickly and effectively, without needing advanced technological knowledge. This software was later replaced by a different CMS software called TeamSite. We developed the first Citibank Argentina website in 1996, and since then we have had the privilege of collaborating with them to continue developing their online presence. Our work for the company spans across different countries as well as business sectors, such as International Personal Banking and Global Executive Banking, among others.